ChatGPT Ads
Management
Reach customers while they explore, compare and decide.
Marklyt helps businesses plan, launch and optimise advertising campaigns inside ChatGPT — combining conversational intent strategy, creative, tracking and continuous performance optimisation.
Platform information is subject to change as OpenAI continues to evolve Ads Manager.
Understand the channel
What Are ChatGPT Ads?
ChatGPT Ads are sponsored advertising placements within the ChatGPT experience. They are designed to help businesses reach people while they explore options, compare alternatives and make decisions.
The shift
The Customer Journey Is
Becoming Conversational.
Traditional Search
Social
ChatGPT
Why it matters
Why ChatGPT Ads
Conversational Intent
Reach people during active exploration and decision-making moments.
Context-Rich Discovery
Advertising opportunities can use conversational context and advertiser-provided context hints.
New Advertising Channel
A relatively new advertising environment with evolving capabilities.
Decision-Oriented Users
ChatGPT is frequently used to research, compare and understand options.
Measurable Campaigns
Use available platform reporting and conversion tracking to measure performance.
Early Market Opportunity
The platform is still developing, creating an opportunity for businesses to learn early.
Our process
How Marklyt Manages ChatGPT Ads
Business & Offer Analysis
Audience Research
Conversation-Intent Mapping
Campaign Architecture
Creative & Copy
Landing Page Alignment
Tracking Setup
Campaign Launch
Performance Monitoring
Optimisation & Scaling
Proprietary approach
The Marklyt Conversational Growth Framework
Discover
What is the customer trying to solve?
Compare
What alternatives are they evaluating?
Evaluate
What objections and criteria matter?
Decide
What information helps them take action?
Act
Where should the user go next?
Know the difference
ChatGPT Ads vs Google Ads vs Meta Ads
Each channel serves a different moment in the customer journey. The goal is to understand the differences — not to declare a single winner.
| ChatGPT Ads | Google Ads | Meta Ads | |
|---|---|---|---|
| Primary environment | Conversational AI assistant | Search engine results | Social feeds & stories |
| User intent | Active exploration & comparison | Explicit keyword search | Passive discovery |
| Discovery behaviour | Ask, explore, compare, decide | Search, scan, click | Scroll, discover, consider |
| Targeting approach | Conversational context + context hints | Keywords & audiences | Interests, behaviours, lookalikes |
| Creative style | Concise, context-relevant | Text & shopping | Visual, video-first |
| Typical customer journey | Decision-stage | Intent-stage | Awareness → consideration |
| Best suited for | Consideration & decision moments | High-intent capture | Demand generation & retargeting |
| Measurement | Impressions, valid clicks, conversions | Clicks & conversions | Clicks, conversions, ROAS |
The complete picture
Paid AI Visibility + Organic Discovery
Paid visibility gets you into the advertising layer. SEO, AEO and GEO help build the digital authority and information ecosystem around your brand. GEO and AEO are complementary — they do not guarantee that an AI system will cite or recommend a brand.
Paid AI Visibility
ChatGPT Ads
Sponsored placements in the advertising layer of ChatGPT.
Organic Search Visibility
SEO
Rank in traditional search results and build lasting authority.
Answer Engine Visibility
AEO
Structure content so answer engines can understand and surface it.
Generative Engine Visibility
GEO
Build the information ecosystem around your brand for AI-driven discovery.
Transparent pricing
ChatGPT Ads Management
Management Fee
+ 18% GST · Management fee only
Media Spend
Separate
Supported Ad Spend
Up to ₹1,00,000/mo
The ₹30,000/month fee is for campaign management. It does not include advertising/media spend — you pay media spend separately through the advertising platform.
What's Included
Performance depends on market, offer, budget, relevance, landing page and conversion setup. Actual delivery, CPC, CPM and conversions depend on campaign objective, auction conditions, audience and platform eligibility — results are not guaranteed.
The Marklyt advantage
Why Marklyt?
A strategy-led growth agency introducing a new advertising category — with the creative, technical and performance capabilities to run it end to end.
Answers
ChatGPT Ads — FAQs
Be an early mover in conversational advertising.
Designed to improve your brand's discoverability across search and AI-driven discovery environments. Based in Coimbatore and serving businesses across India and selected international markets.
Explore more Marklyt services
Platform information is subject to change as OpenAI continues to evolve Ads Manager. Marklyt is an independent agency and is not an official OpenAI partner unless explicitly stated.